Terms of Service

These Terms of Service ("Terms") govern your use of Appial (the "Service"), run by [Operator legal name] ("we", "us"), [Registered address]. By creating an account or using the Service you agree to these Terms and to our Privacy Policy. If you use the Service for an organization, you confirm you can bind it, and "you" means that organization. You must be at least 16 to use the Service.

Appial makes marketing content for your business with AI: business profiles, strategies, ideas, captions, images, slideshows, scripts and videos. When direct publishing is available and you connect a social account, it can also publish the posts you approve. The Service is provided "as is". We do not promise any marketing result, such as reach, followers, rankings or revenue.

AI can get things wrong, leave things out, or produce something that does not suit your business. You are responsible for reviewing every post before you publish it or let it be published. Do not publish content that is unlawful, misleading or infringing, or that breaks the rules of the network you post to.

Upload a photo of a person only if it is you, or if that person has agreed to appear in AI-generated marketing for your business. Do not use the Service to impersonate a real person, or to show someone saying or doing something they did not agree to.

Everything the Service makes is AI-generated. TikTok, Instagram, Facebook, YouTube and other networks require a label on realistic AI-generated people, voices or scenes. When you post content like that, including any video with an AI presenter, you are responsible for adding the label the network asks for.

You are responsible for your login and for everything done under your account. When you connect a social account, you authorize us to keep an encrypted access token and to publish the posts you approve or schedule to that account. You must have the right to post to every account you connect. Networks can change or withdraw API access at any time, and we are not responsible for interruptions they cause.

You agree not to:

• make or spread spam, scams, malware or deceptive content;
• make content that infringes anyone's intellectual property or publicity rights;
• get around credit metering, plan limits, trial rules or security controls;
• open several accounts or organizations to collect trial credits;
• resell, scrape, reverse engineer or automate abuse of the Service;
• use the Service against any law or any network's rules.

We may suspend or close accounts that break this section.

The information you give us about your business, and the content the Service makes for you, are yours. To the extent we hold any rights in generated output, we assign them to you when it is generated, subject to these Terms and to the terms of the AI providers behind it. You give us the limited license we need to host, process and publish your content, only to run the Service. We do not train AI models of our own on your content.

We own the Service: the software, design, pipelines and trademarks. Your subscription gives you a limited, non-exclusive, non-transferable right to use it while your account is in good standing. It does not transfer any ownership of the Service to you.

Paid plans are billed monthly in advance through Stripe and renew automatically until cancelled. You can cancel at any time, and cancellation takes effect at the end of the current billing period. Each plan includes a monthly credit allowance, used by each action at the price the product shows before it runs. Trial and promotional credits are one-time grants that we may expire or revoke in cases of abuse. Except where the law requires otherwise, fees and used credits are not refundable. We give at least 30 days' notice of a price change before your next renewal.

A new organization receives a one-time grant of trial credits. One trial per person. We may refuse or revoke trials set up to get around this limit. Trial use follows the same rules as paid use.

We aim to keep the Service available but do not commit to an uptime level. It depends on providers for hosting, AI models, rendering and social networks, and their outages can affect it. We may change or remove features, with reasonable notice where we can.

To the extent the law allows, the Service comes without warranties of any kind, express or implied. Our total liability for any claim arising from the Service is limited to what you paid us in the 12 months before the claim. We are not liable for indirect, incidental or consequential damages, including lost profits, lost data, or harm to your social accounts or business from content you approved. Nothing in these Terms excludes liability that the law does not allow us to exclude, including under consumer protection rules that apply to you.

You will cover us against third-party claims that arise from content you publish through the Service, from your breach of these Terms, or from your breach of a network's rules.

You can delete your account at any time, which deletes your data as the Privacy Policy describes. We may suspend or end your access for breach of these Terms, non-payment or abuse. If we end it, we keep your data for 30 days so you can ask for an export, then delete it. Sections 8, 9, 13, 14 and 16 survive termination.

These Terms are governed by the laws of [Country or state whose law governs the Terms], without regard to conflict-of-law rules. Before bringing a formal claim, contact us and give us 30 days to resolve the issue informally.

We may update these Terms. For material changes we give at least 30 days' notice by email or in the product before they take effect. If you keep using the Service after that date, the updated Terms apply. If you disagree, cancel before then.

[Operator legal name], [Registered address]. Questions about these Terms? Use the contact form.